In honor of their 80th Anniversary, footwear company Bruno Magli payed tribute to their heritage with a campaign celebrating Italian style and romance. The campaign featured Lucy Liu as the brand ambassador alongside male model Marian Kurpanov. Inspired by Ruth Orkin’s “American Girl in Italy” and harking back to the 50’s style of Gregory Peck and Audrey Hepburn in Roman Holiday, the shoot captured the glamor of a bygone era combined with the sophistication of modern cinematography.
Guggenheim Productions was asked to undertake a “behind-the-scenes” shoot, interview Lucy about her participation in the Bruno Magli campaign and put together a promotional video.
Bruno Magli featured the video on their website and on social media.